DESITA is the Italian Retail & Foodservice Consultancy Company, working at International level, specialized in shop concept design and Franchising, established with solid foundations to support its customer towards the realization of their core business, making beautiful projects that succeed. DESITA mission, is to create unique user experience designs of strong character and identity, following a work process that involves the client, through continuous stimulation. DESITA love to design your business, taking care of its profitability with respect of the environment. DESITA offer a whole range of services for retailer & franchisors and helps Italian brands to approach the Middle East market thanks to its long experience and being the creator of the DUBAI BUSINESS RETAIL TOUR. DESITA is also the exclusive Partner and Co-Organizer of the GELATO WORLD TOUR – Dubai Edition.

It’s imperative to create a winning concept in today’s market, saturated with competition, to ensure your chances of success.
You must make your customers aware of your business’s unique character, to stand out among the competitions.

Who’s master on the art of living don’t distinguish much between work and leisure, between his body and soul, his education and his recreation, his love and his faith.
He struggles to know what’s what.
He simply pursue high standards of excellence in anything he does, leaving the others to decide if he’s working or playing.
He, always thinks to do both at the same time.

In 2008, DESITA created a brand named showfood to act as a sales exclusive agency within foreign countries of Italian catering equipment manufacturers.
This experience has allowed us to refine the technical know-how on equipment making it more accurate and professional contribution in the design phase.
Today showfood is undergoing a metamorphosis and is turning, for now, in an information portal for the foodservice world with 3 daily e-paper news divided into foodservicefranchising, food-bloggers and equipment approaching the market trusting that sharing is a value.

In 2010, DESITA has created ECOFFEE, the eco-friendly coffee shop project originated by the objective need and desire to create or reinforce consumer awareness, that even those smallest everyday gestures, like taking a coffee, can help to improve the quality of life of the individual, of the local community, of the nation and of the entire planet.
ECOFFEE subsequently became a sustainable entrepreneurship platform actively contribute to the creation of business practices in the retail-food sector which are both environmentally and socially sustainable for responsible and profitable investments becoming a special business tool for young entrepreneurs.

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